by It started with a burger king—and ended with a backyard wellness revolution.
Last week, celebrity chef Guy Fieri revealed his new Scandinavian-style cold plunge tub, and the internet froze (in the best way possible). What was once a niche biohacking habit has become 2025’s coolest wellness trend.
From Guy Fieri to David Beckham, Orlando Bloom to Julianne Hough, cold plunges are going mainstream. And with real health benefits, Instagram-worthy designs, and easy DIY options, it’s no wonder cold tubs are the must-have backyard upgrade this summer.
Celebrity Ice: Who’s Taking the Plunge?
When Guy Fieri posted his outdoor cold plunge ritual on social media, fans weren’t just shocked by the ice—they wanted in. He’s far from alone:
- Mark Wahlberg swears by daily cold plunges for recovery.
- Julianne Hough has made it part of her morning routine.
- Orlando Bloom and Katy Perry have their own setup.
- Joe Rogan won’t stop talking about his plunge + sauna combo.
📸 Search #coldplunge or #backyardwellness on Instagram or TikTok and you’ll find thousands of proud plungers showing off their tubs, designs, and reactions.
“Cold plunging wakes me up more than coffee ever could.” – Guy Fieri, via Homes & Gardens
Why Cold Plunges Are More Than Just a Trend
If you think it’s just a rich-person hobby, think again. Cold immersion has science-backed benefits that appeal to health lovers and skeptics alike.
Here’s what experts say plunging in water between 10°C to 15°C (50°F to 59°F) can do for you:
| Benefit | Backed By |
|---|---|
| Boosts circulation | Improves oxygen and blood flow |
| Reduces inflammation | Speeds up muscle recovery |
| Strengthens immunity | May lower risk of infection |
| Sharpens mental focus | Cold triggers dopamine spikes |
| Builds mental resilience | Teaches calm under discomfort |
“Just 30 to 60 seconds a day in cold water can improve your circulation, lower stress hormones, and elevate mood.” – Dr. Trevor Cates, naturopathic physician
The Style Factor: Plunge Tubs Are Beautiful Now
Forget steel tubs or ice barrels in the garage—2025’s cold plunges are Scandi-chic, with natural wood, minimalist design, and hot/cold pairing setups.
Popular brands include:
- 🪵 Renu Therapy: Fieri’s brand of choice, known for luxury tubs
- 🧊 Plunge: Sleek, tech-enabled setups with cooling systems
- 🛠️ Edge Theory: Portable tubs you can pack up
📌 Pro tip: Look for tubs with built-in filtration and adjustable temps for maximum ease.
“It’s not just about the health anymore—these tubs are now a statement piece for your backyard.” – Modern Wellness Journal
How Much Does It Cost?
| Option | Description | Price |
|---|---|---|
| High-end plunge tub | RenuTherapy, The Plunge | ₱180,000–₱300,000 ($3,000–$5,000) |
| Mid-range | Inflatable or portable tub | ₱30,000–₱70,000 ($500–$1,200) |
| DIY | Barrel, water trough, ice bags | ₱5,000–₱15,000 ($100–$300) |
If you’re on a budget, here’s a quick DIY guide:
- Grab a sturdy outdoor tub (or even a clean garbage can).
- Fill with hose water + 1–2 bags of ice.
- Add a thermometer to stay within safe limits.
- Immerse up to shoulders for 30–60 seconds.
Hot/Cold Pairing: Next-Level Wellness
Cold plunging is powerful on its own, but pairing it with infrared saunas or hot tubs makes it a full ritual.
The contrast between hot and cold boosts circulation, helps regulate blood pressure, and creates deep relaxation. Guy Fieri has both—a plunge tub and a steam setup.
“The combo gives me energy like no other. I’m locked in.” – Mark Wahlberg
How to Start (Without Shocking Yourself)
Jumping straight into a 10°C tub can feel… brutal. Here’s how to ease in safely:
- Start warm – End your shower with 30 seconds of cold water.
- Breathe deeply – Use the Wim Hof Method or 4-7-8 breathing to calm nerves.
- Time it right – Early morning = mental boost. Post-workout = faster recovery.
- Stay safe – Never plunge alone. Watch for dizziness or numbness.
- Track benefits – Journal your mood, sleep, and energy over 2–3 weeks.
Want to Join the Trend? Start Here:
Buy a plunge tub:
Learn from the experts:
- Wim Hof Method
- Dr. Susanna Søberg on cold exposure science
- Andrew Huberman podcast: Benefits of Cold Exposure
Join the movement:
- Instagram: #coldplunge #wellnessritual
- TikTok: Search “cold plunge challenge”
More Than a Trend, It’s a Mindset Shift
What started as a celebrity biohack is now a symbol of mental resilience, daily ritual, and well-designed self-care. Cold plunges aren’t just good for your body—they make you feel like a champion before 7AM.
This summer, whether you’re soaking in a designer tub or sitting in a bucket of ice, know this: You’re not just surviving the heat. You’re taking control of your mind, body, and space.
And yeah, Guy Fieri thinks you’re badass for it.
💬 Have you tried a cold plunge? Planning to? Drop your story or video link in the comments below!
